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| Phone 0845 458 3707 to inquire about Adam Morgan now |
Adam Morgan | |
Require a motivational speaker, business speaker, celebrity speaker, after dinner speaker, sports speaker or keynote speaker? Each motivational speaker and after dinner speaker is backed up with state of the art technology that guarantees the best possible fees and ensures that you receive fast and reliable service that can truly be described as legendary!Click here to access a full biography of Adam MorganFollowing the success of his book “Eating the Big Fish”, the Challenger Brand Bible, Adam left the advertising business to launch a company inspiring companies worldwide to take on the brand leaders. Acknowledged worldwide as the challenger brand guru he provides a strong insight into the winning tactics employed by Challenger Brands who deliberately break with their own past and reinvent themselves to compete more successfully. Brands must have a strong sense of identity, of who they are and where they stand — which Adam Morgan calls the Lighthouse Identity. They must deploy “Thought Leadership” to find an innovative insight into what consumers really want and play to it by breaking the norm that markets itself. One example given by Adam is the Body Shop who put their products in cheap plastic bottles but created strong emotional value that went beyond the basic appearance. Adam Morgan looks at the use of powerful symbols that confront and provoke people to sit up and take notice; the unexpected that positions the brand firmly in the consumer’s mind by using strong visual images to portray an emotional value towards a product. Strong emotional relationships are the only consumer relationships for a Challenger to pursue, and to achieve them, it must be prepared to sacrifice… a lot. Challenger Brands succeed by being over-committed, as demonstrated by the karate expert who aims well below the surface of the brick to break it. The Challenger Brand likewise must over-commit in order to break-through the pockets of inertia and resistance that it will experience. Adam Morgan delivers presentations to business conferences around the world and recently his speech to the Unilever Advanced Marketing Workshop was rated 4.9 out of 5 by the participants, the highest score ever given. Speakers-uk.com are the UK’s pre-eminent source for motivational speakers for all occasions. On engaging a motivational speaker, or business speaker or keynote speakers, you will receive a full briefing pack with some key information and advice on making sure your occasion really is memorable. Just some of the refreshing differences about Speakers-UK.com that causes our clients to return to us for all their speaking needs and thus allows us to deliver an even better service to them year in year out. Enjoy browsing the site to see just a small selection of motivational speakers. |
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