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René Carayol



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René Carayol is one of the world’s leading speakers on business transformation. He is a regular writer and broadcaster on radio and TV. His first management book, Corporate Voodoo, was published in June 2001, and already twice reprinted. His second book, My Voodoo will be published in June 2002.

Unlike many so-called gurus, Carayol has the experience of serving as a main board director for blue-chip companies, managing significant investments. His messages are essentially practical. But he also has the vision to translate that experience into a coherent, compelling and exciting philosophy, and the communication skills to present that philosophy with electrifying effect.

His major focus is business transformation and reviewing the corporate strategies of the winners and losers in the UK and Europe. As former Managing Director of IPC Electric he quickly established the business from concept through to the eventual acquisition by AOL Time Warner. He has since moved onto a portfolio career, including the role of non-executive director at the Inland Revenue and chairman of a publishing business. He has ‘hands on’ experience of acquisitions, mergers and flotations in the recent past.

This rare mixture of large corporates, start ups, MBOs and flotations lead to fascinating insights and practical lessons for budding entrepreneurs, or those wishing to establish a more risk embracing environment.

The Carayol message illuminates many areas of corporate activity. He asks awkward and uncomfortable questions on many topics. How do companies attract, retain and nurture talent? The old-fashioned paternalistic model — work for me and I own your career — is now widely perceived as a busted flush. What is needed to secure the talents of a new generation of managers and teams, who demand the opportunity to exercise their talents to the full? Who look not for management, but for leadership?

The old-fashioned risk averse processes of management are ill suited to emerging global markets. What will replace them? As business gets faster and riskier, even the most powerful corporations are threatened by their own inertia and conservatism. “Our heritage is not our destiny,” says Carayol. Study the opportunities of the new economy too deeply, and they vanish before your eyes. Carayol has collected a portfolio of case studies on “sensible recklessness,” showing how opportunities can be identified, seized and exploited even in a world where the only certainty is uncertainty.

Perhaps the most distinctive contribution Carayol makes to any audience or corporation lies in the field of motivation. No one who attends a Carayol presentation emerges unchanged. He inspires his listeners to believe that what seemed impossible lies within their grasp, that they have talents and ambitions previously unrecognised.

“The two great threats we face today,” says Carayol, “are cynicism and complacency, the unthinking acceptance that nothing can be done, or the hope that nothing need be done. My aim with any group of people I address is to inspire them to endeavour to realise their dreams.”

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