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Timothy Cumming


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Timothy Cumming is a recognised marketer and e-commerce specialist. His recent book on e-Commerce, entitled "Little e Big Commerce" (published by Virgin) has been well received by the press and businesses alike. A true champion of profit before marketing, he advises, trains and facilitates. He jointly heads a modern marketing and communications business and is frequently invited to troubleshoot or initiate e-commerce initiatives. He has lectured at London's South Bank University and is an Associate of Warwick Business School.

Timothy's style is motivational and provocative, and he often illustrates his work with visual examples from his large pool of case studies, success and failure stories. Recent speaking topics included:

· How interaction sells

· How to make a success of e-marketing

· Beefing up sales in 50 ways

· You’re on the web – now what?

· How to exploit direct marketing

· Develop a strategic marketing programme in 7 days

· The customer is God, not just king



With over 12 years' experience of corporate and marketing strategy and over 7 years in marketing technology, mainly in the services industries, Timothy has strengths in managing change, technology, design and product development. He has worked in both the public and private sectors, as a freelance consultant, agency consultant and as a marketing director. Some of his engagements in the last 2 years include:



· DTI and Marketing Council - motivation and recruitment of business advisors to the DTI's "Grow with Marketing" initiative

· Warwick Business School - programme director, course design and principal trainer in 21st Century Marketing programme for Business Links for 2 years

· Kinesis - 9 breakfast briefings for entrepreneurs based around the theme of sales and marketing improvement

· ETC - wide range of intimate and motivational training sessions for the company's clients and their entrepreneur's club

· Business Links (mainly London) - seminars introducing e-marketing and e-commerce to advisors and clients alike

· Virgin - book launch at Borders bookstore, Oxford Street

· Southbank University - postgraduate lecture for CIM Diploma evening courses

· Croydon Businesss Fair - keynote speeches on e-Commerce

· ISA Network - seminar on Interaction and its significance in 2001

· Women in Business - e-Commerce management for entrepreneurs



In his capacity of advisor, Timothy has served many organisations including (in the last 2 years):



· New online print exchange - business modelling, web architecture, commercial logic

· Global bank - workshop facilitation & web architecture for European intranet

· Satellite broadcaster - business and opportunity analysis, market research

· Leading online financial .com - marketing and affiliate strategy, facilitation of new vision

· London regeneration programme - outline strategy and development of webscape

· Management consultancy - 10 year corporate vision, marketing services development.

· Top 5 engineering consultancy – web marketing programme, competitive positioning

· Broadcaster - SWOT/PEST Audit in preparation for internal Corporate & Marketing review

· Top 20 Business Travel Agency – new visual identity, literature

· Software company - corporate identity & strategy, marketing communications programme

· Magazine publisher - Facilitation of merger talks between 2 market leaders and comprehensive strategic marketing programme

· Major international alcohol brand - on-line brand strategy

· Leading exhibitions organiser - online strategy

· Technology distributor - online strategy and networking business development

· DTI - development of framework for the UK's first online marketing toolkit

· Telecoms analyst and dataminer - development of online sales marketing system

· Major UK trade union - membership and communications programme and website

· Global advertising agency - development of new European sales and account management presentation

· Major European construction portal - startup digital and commercial consultancy

· Telecoms dot com - comprehensive business plan and information architecture

· Travel specialist dot com - startup consultancy, business strategy and commercial logic

· European sport PR agency – marketing website, staff productivity system

· International book publisher - sales & marketing programme, profit SWOT, positioning

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